Salesforce CRM modernisation across the lending lifecycle
Amplifi Capital is a UK specialist lender to underserved segments. As it scales, it is modernising its Salesforce CRM to unify visibility across sales, credit, and collections — improving lifecycle data flow from origination to collections.
- —Audited the existing Salesforce estate and digital processes
- —Redesigned the customer lifecycle: origination, underwriting, servicing, collections
- —Integrated third-party APIs for credit scoring, document verification, and payments
- —Built modular workflows automating underwriter decisioning and client communication